Top 5 Books and Reference Apps Performance in New Zealand, Q3 2023

In the third quarter of 2023, the Books and Reference category on a unified platform in New Zealand demonstrated diverse trends. Here’s a closer look at the performance of the top 5 apps: Audible: Audio Entertainment, GoodNovel - Web Novel, Fiction, Dreame-Read Romance Stories, MoboReader, and Kobo Books - eBooks Audiobooks.

Audible: Audio Entertainment saw a steady weekly revenue, fluctuating between approximately $26K and $29K. The app's downloads ranged from 1.4K to 2K per week, with a peak in the week of September 4th at 1.98K. Weekly active users remained relatively stable, hovering around 45K to 50K.

GoodNovel - Web Novel, Fiction experienced a weekly revenue trend between $12K and $15K, with a noticeable dip in late August before recovering in September. Downloads showed a varied pattern, peaking at 816 in the week of August 7th and dropping to a low of 367 in mid-September. Active users fluctuated between 5.3K and 6.6K, maintaining a fairly consistent user base.

Dreame-Read Romance Stories had weekly revenue ranging from approximately $6.9K to $10.3K, with the highest revenue in mid-July. Downloads were relatively low, peaking at 334 in early August. The app's active users ranged from 4.4K to 5.1K, showing a slight decline towards the end of the quarter.

MoboReader generated weekly revenue between $5.6K and $8.2K, with a notable increase in late August. Download numbers were modest, fluctuating between 223 and 655. Active users saw a rise in late August, reaching 2.1K, before declining to around 1.5K by the end of September.

Kobo Books - eBooks Audiobooks maintained a steady weekly revenue of around $2.4K to $3K. The app's downloads were consistent, ranging from 228 to 309 per week. Active users remained stable, fluctuating slightly between 1.4K and 1.5K throughout the quarter.

These insights highlight the varied performance of the top Books and Reference apps in New Zealand during Q3 2023. For more detailed analysis and insights, visit Sensor Tower.